The Interactive Advertising Bureau of New Zealand today announced the release of the IAB/PwC Insight report for Q4, 2007. The report shows New Zealand online advertising was $135.17 million for the 2007 calendar year.
My best guess for the 07 results was around the $100m mark and this result has really blown this out.
If you aren’t already gearing your web assets for online advertising revenue, it is probaly a good time to start.