Comments on: I keep the ends out for the tie that binds http://pellacor.com/2008/03/05/i-keep-the-ends-out-for-the-tie-that-binds/ A blog for writing practise and exploring ideas Wed, 19 Nov 2008 16:22:49 +0000 http://wordpress.org/?v=2.6 By: Social media solutions Part I: a theory of brands and branding : pellacor.com http://pellacor.com/2008/03/05/i-keep-the-ends-out-for-the-tie-that-binds/#comment-309 Social media solutions Part I: a theory of brands and branding : pellacor.com Mon, 21 Jul 2008 08:49:51 +0000 http://pellacor.com/2008/03/05/i-keep-the-ends-out-for-the-tie-that-binds/#comment-309 [...] have mentioned the difference between old media branding and new media branding before: Branding is no longer about building a brand somewhere out there in brand-space and attracting [...] [...] have mentioned the difference between old media branding and new media branding before: Branding is no longer about building a brand somewhere out there in brand-space and attracting [...]

]]> By: Sam http://pellacor.com/2008/03/05/i-keep-the-ends-out-for-the-tie-that-binds/#comment-295 Sam Mon, 23 Jun 2008 02:33:48 +0000 http://pellacor.com/2008/03/05/i-keep-the-ends-out-for-the-tie-that-binds/#comment-295 HI Jackmo, I love your site, some interesting stuff there. I am preparing a follow up to this post detailing the difference between online and offline branding so hopefully this helps. HI Jackmo, I love your site, some interesting stuff there. I am preparing a follow up to this post detailing the difference between online and offline branding so hopefully this helps.

]]> By: Jackmo http://pellacor.com/2008/03/05/i-keep-the-ends-out-for-the-tie-that-binds/#comment-246 Jackmo Thu, 15 May 2008 13:54:16 +0000 http://pellacor.com/2008/03/05/i-keep-the-ends-out-for-the-tie-that-binds/#comment-246 Hi Sam, nice one, that was heavy. I read it twice to make sure I had my head wrapped around the concepts. A lot of the top blog sites (problogger, SEObook) all talk about how important branding is but I don't think I've read anything about the impact the net is having on corporations or much about the psychology behind branding your site. Follow up post pls k thx! Hi Sam,

nice one, that was heavy. I read it twice to make sure I had my head wrapped around the concepts.

A lot of the top blog sites (problogger, SEObook) all talk about how important branding is but I don’t think I’ve read anything about the impact the net is having on corporations or much about the psychology behind branding your site.

Follow up post pls k thx!

]]> By: Sam http://pellacor.com/2008/03/05/i-keep-the-ends-out-for-the-tie-that-binds/#comment-143 Sam Tue, 11 Mar 2008 02:21:35 +0000 http://pellacor.com/2008/03/05/i-keep-the-ends-out-for-the-tie-that-binds/#comment-143 Excellent point Richard - I had planned a post on the how the utlisation of internal communications can build communication cohesiveness across an organisation; but now realise it sounds very boring. Excellent point Richard - I had planned a post on the how the utlisation of internal communications can build communication cohesiveness across an organisation; but now realise it sounds very boring.

]]> By: Richard Irvine http://pellacor.com/2008/03/05/i-keep-the-ends-out-for-the-tie-that-binds/#comment-142 Richard Irvine Tue, 11 Mar 2008 01:48:54 +0000 http://pellacor.com/2008/03/05/i-keep-the-ends-out-for-the-tie-that-binds/#comment-142 You can see this point in action <a HREF="http://www.beigebrigade.co.nz/loop/loop1204946172.html" rel="nofollow">here</A> and my thoughts <a HREF="http://sportreview.net.nz/?p=338" rel="nofollow">here</A>, with the good old Beige Brigade getting the brush off from big, nasty L&P. In marketing and PR now, you need either excellent internal communication so EVERYONE is on message, or be small enough to have a team of only people who 'get it' (that's a handy, lazy phase, that). Make the wrong move in an email, and people will be registering their disgust on the internet in seconds. Recommend reading the <a href="http://en.wikipedia.org/wiki/Cluetrain_Manifesto" title="The Cluetrain Wiki article" rel="nofollow">Cluetrain</a> for more on this area. You can see this point in action here and my thoughts here, with the good old Beige Brigade getting the brush off from big, nasty L&P.

In marketing and PR now, you need either excellent internal communication so EVERYONE is on message, or be small enough to have a team of only people who ‘get it’ (that’s a handy, lazy phase, that). Make the wrong move in an email, and people will be registering their disgust on the internet in seconds.

Recommend reading the Cluetrain for more on this area.

]]> By: Sam http://pellacor.com/2008/03/05/i-keep-the-ends-out-for-the-tie-that-binds/#comment-125 Sam Wed, 05 Mar 2008 04:10:19 +0000 http://pellacor.com/2008/03/05/i-keep-the-ends-out-for-the-tie-that-binds/#comment-125 Thanks Jason. Underhand strategies such as astroturfing and old media messaging dressed up to look like Web 2.0 are the<em> Emperor's New Clothes</em> stitched by marketers and PR people who are still to grasp the impact of the internet on communication; and as the fairy tale goes so the digital natives will be quick to demonstrate that the emperor is indeed standing completely naked in front of the whole world wide web. Thanks Jason. Underhand strategies such as astroturfing and old media messaging dressed up to look like Web 2.0 are the Emperor’s New Clothes stitched by marketers and PR people who are still to grasp the impact of the internet on communication; and as the fairy tale goes so the digital natives will be quick to demonstrate that the emperor is indeed standing completely naked in front of the whole world wide web.

]]> By: Jason Ryan http://pellacor.com/2008/03/05/i-keep-the-ends-out-for-the-tie-that-binds/#comment-124 Jason Ryan Wed, 05 Mar 2008 03:11:16 +0000 http://pellacor.com/2008/03/05/i-keep-the-ends-out-for-the-tie-that-binds/#comment-124 You are right, Sam. But it is only a matter of time before marketers begin to <em>manufacture</em> their brand messages around this sort of humility. <acronym title="Fisher & Paykel">F&P</acronym> 2.0: "It's the putting it right that counts"... We are already seeing this with the corporate rush to blogging and 'conversations;' most of which are astroturf and the standard monologue on a blogging CMS. Sneaky bastards. You are right, Sam. But it is only a matter of time before marketers begin to manufacture their brand messages around this sort of humility. F&P 2.0: “It’s the putting it right that counts”…

We are already seeing this with the corporate rush to blogging and ‘conversations;’ most of which are astroturf and the standard monologue on a blogging CMS.

Sneaky bastards.

]]> By: Sam http://pellacor.com/2008/03/05/i-keep-the-ends-out-for-the-tie-that-binds/#comment-123 Sam Wed, 05 Mar 2008 02:20:00 +0000 http://pellacor.com/2008/03/05/i-keep-the-ends-out-for-the-tie-that-binds/#comment-123 Thanks Nat but all I did was abstract the ideas you already had out; although I think there is some more in this and the whole idea of branding in the webbed world is fascinating, particularly as it changes the rules of the game fundamentally. Classic case: Google. Their slogan <i>don't be evil</i> is more like my later examples than the earlier ones. Hmmmm, must do some more thinking. Thanks Nat but all I did was abstract the ideas you already had out; although I think there is some more in this and the whole idea of branding in the webbed world is fascinating, particularly as it changes the rules of the game fundamentally.

Classic case: Google. Their slogan don’t be evil is more like my later examples than the earlier ones.

Hmmmm, must do some more thinking.

]]> By: Natalie Ferguson http://pellacor.com/2008/03/05/i-keep-the-ends-out-for-the-tie-that-binds/#comment-122 Natalie Ferguson Wed, 05 Mar 2008 01:58:57 +0000 http://pellacor.com/2008/03/05/i-keep-the-ends-out-for-the-tie-that-binds/#comment-122 Ha ha I hate it when people say what I was trying to say way better than me :) You are so right, the age of being able to cover up your shoddy service is gone... Such a massive endevour like integrating every aspect of your marketing is just not that hard if you think of it as small little interactions based on an overarching set of principles about who you are. Ha ha I hate it when people say what I was trying to say way better than me :) You are so right, the age of being able to cover up your shoddy service is gone… Such a massive endevour like integrating every aspect of your marketing is just not that hard if you think of it as small little interactions based on an overarching set of principles about who you are.

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