2 Comments to 'Government department misses the point'
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Government department misses the point
Posted By Sam
When you have such great internationally recognised advice, how does this happen?
Am I missing the social media tie in? Is this supported by national media campaigns?
It feels like tv on the web, and as such it will fail.
Mar 20th, 2008
“Internationally recognized advice” is somewhat overplaying the reality, Sam. Just because other social media mavens read my blog doesn’t mean that anyone else does -or should…
Mind you, I am similarly perplexed by this approach.
“Internationally recognized advice” is somewhat overplaying the reality
I disagree as I have been working hard to try to top this search results list and there are some high value inbound links to the NPSC blog page, which are making it hard for me. Although I appreciate you have a better handle on NPSC Blog visitors than I could.
Also stop being modest :).
That Lowdown site got to me because it is so obviously old media thinking, in a new media environment. It says “this is where we speak openly about depression” - and don’t get me wrong the JK TVCs had impact and were effective and clearly the same strategy is being applied blindly to pick up a younger audience (who are too young to know who JK is) with the same strategy.
But TVC thinking is very different than web thinking, how many great TVC campaigns are based on radio ads?
I hazard to say none.
Bebo may have been a better start and flash? WTF? Amateurs. Don’t get me wrong I didn’t mean I care about the waste of money, it is nothing really but the real damage here is the fallout from inevitable failure: responsible senior managers in the public sector, who don’t understand this environment, will kill future above the line online campaigns, based on the performance of this single poorly thought out campaign.