One of the major themes of this exercise for me is to try to gain insight into the importance of process over product in an online world. There have recently been big changes to the software development paradigm of permanent beta and SaaS – but writing is still haunted by legacy issues of printing and publishing in print. The clear example of how writing it still stuck in the paper age is the fact that the WordPress engine powering pellacor still has a “publish” button.

We need to free writing, stories and content in general up from a “publishing” mentality and I hope that exploring some of these ideas using and iterative approach to creative writing may help.

It is a bit of fun anyway.

I like your idea of having some kind of SEO voice on the team and they will be included in the next iteration, due tomorrow.

Thanks again for your input Simon because the conversation is the crucial bit.