Archive for July, 2008
Social media solutions Part I: a theory of brands and branding
Sam - Jul 21st, 2008
This particular post has turned into a bit of a novel and as a result I am going to split it up into bite sized chunks - here is part I.
I‘ve had a number of troubling interactions recently at work related functions around online marketing. These involve conversations between me and senior marketing types [...]
Winter weather, worries and words
Sam - Jul 7th, 2008
The Southerly is biting today, and winter has arrived in Wellington, it doesn’t scare me like London, and in fact the cold has advantages. The Southerly is a tail wind for the walk from the city around the habour to home, whereas the spring strength northerly is a hard headwind.
“Overcoming” is the word [...]