About

Welcome to Pellacor.com, this is a website maintained by me, Sam Farrow. For quite a while now I have used the folders that sit on this server as a general place to hold things and experiment with the webs.

I work in the content/strategy side of the webs and live in the wonderful city of Wellington New Zealand, with my girlfriend Megan.

This blog was set up to lecture PR practitioners on how to engage and use the web to obtain business results. In the process of researching the use of the internet as a tool for strategic communications I had an epiphany.

Since then I have let the reigns off and the blog wanders around depending on my mood and what I have been moved to say to you all at any given moment. I am experimenting with the voice here so it could be a bumpity ride.

Communication is not just information - it explicitly and implicitly defines the relationship between two parties.

Also and I hope this goes without saying - ideas and opinions expressed in this blog are mine and mine alone, they are not the ideas of my employer, girlfriend, brother, sister, secret society or anything.

The best email to get me on is samuelfarrow@gmail.com and feel free to drop me a line.