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This post at Simple and Loveable has got me thinking.

The carrion cry of the dying stages of last century was integrated communications, and this school of thought posited the notion that all of an organisation’s messaging should come from a central strategic communications strategy supported by mass media advertising. And to be fair when [...]

The Interactive Advertising Bureau of New Zealand today announced the release of the IAB/PwC Insight report for Q4, 2007. The report shows New Zealand online advertising was $135.17 million for the 2007 calendar year.

My best guess for the 07 results was around the $100m mark and this result has really blown this out.

If you [...]