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The key strategy behind high value online communities

The word community is increasingly being used as a broad term defining a group of individuals interacting on a particular online platform, these “communities” are thriving on websites like YouTube, Flickr and the countless blogs abounding on the internet.

This new phenomena has precipitated a plethora of opinions on what communities are, and what they [...]

Us Two

Wherever I am, there’s always Pooh,
There’s always Pooh and Me.
Whatever I do, he wants to do,
“Where are you going today?” says Pooh:
“Well, that’s very odd ‘cos I was too.
Let’s go together,” says Pooh, says he.
“Let’s go together,” says Pooh.

“What’s twice eleven?” I said to Pooh.
(”Twice what?” said Pooh to Me.)
“I think it ought to be [...]

Talk about a revolution

Each change in communication has bought about change in society. It began with the invention of language over 40,000 years ago when humans began settling into villages, it changed again with the invention of writing precipitating cities, to print and broadcast, that led to states and nations respectively.

The arrival of the web and [...]

The issue of pretrial prejudice

Anyway in case you are one of our few international readers, New Zealand Media Madges are all a flutter today with the decision by a District Court Judge preventing websites from publishing the names of two men who have been charged with murdering a 14 year old boy in South Auckland.

I am yet [...]

Social media solutions Part I: a theory of brands and branding

This particular post has turned into a bit of a novel and as a result I am going to split it up into bite sized chunks - here is part I.

I‘ve had a number of troubling interactions recently at work related functions around online marketing. These involve conversations between me and senior marketing types [...]

Winter weather, worries and words

The Southerly is biting today, and winter has arrived in Wellington, it doesn’t scare me like London, and in fact the cold has advantages. The Southerly is a tail wind for the walk from the city around the habour to home, whereas the spring strength northerly is a hard headwind.

“Overcoming” is the word [...]

This one for my Megan

There are three things I love the most about working in the world of the webs

It is dynamic
The online environment changes so fast so it is never boring, there are always new ideas, and new ways of working through issues and the scope for positive change seems endless. Every job has its good [...]

The Harbour City capitol, the lights beside the sea

AKA The John Crowley Recipe for Cooking a Mutton-Bird – Step 2 – vegetables and grilling (Step 1 here).

Beans and yams with roast potatoes, seemed like a good idea for vegetables but I feel I need to admit I am also making a rich fig sauce to accompany the mutton-bird, however, due to issues to [...]

The suits and the briefcases along Lambton Quay

The title of this post should really be The John Crowley Recipe for Cooking a Mutton-Bird – Step 1 – boiling the bird (twice), but I think Salty is the best NZ album ever, and the album name acts very well as an adjective for the band sakes’ taste.

Mutton-Birds are very interesting; they [...]